Ø  Advertising is how a company/individual encourages people to buy their products, services or ideas.

Ø  An advertisement (short form: ad)is anything that draws excellent attention towards these things.

Ø  Ads appear on television, as well as radio, newspapers, magazines and as billboards in streets and cities.

Ø  They try to get people to buy their products, by showing them the good rather than bad of their products.

Ø  First impression is very important and there is usually no second chance at making a good first impression.

Ø  An advertisement should catch the attention within seconds – if it doesn’t, then it is considered failed.

Ø  It is crucial to showcase your product in a very clever way.

Ø  Grab the attention of the audience by coming up with a tagline that is catchy. You can consider using:

·         Humour

·         Puns

·         Metaphor

·         Alliteration, etc

Ø  Type the name of the business.

Ø  Have a picture to reinforce your message.

Ø  Balance between the picture and the wordings.